reVAMP Your Brand
Defining or refining your brand has four components you can remember using the acronym reVAMP. reVAMP reminds you to really explain your:
•VISUALS
•AUDIENCE
•MESSAGING
•PROPOSITION
Visuals
This includes all visual brand elements like your logo, what fonts you use, your colours and the visual “vibe” you are going for. (Such as modern, polished, formal, casual etc.)
Once defined, your visuals become a symbol of trust and authenticity, so it’s essential to be consistent.
Audience
These are your clients, the people you want as clients, your network and anyone interested in your work. In other words, your audience. To ensure your marketing is tailored to the right crowd, you need to do the hard work of defining that crowd.
Messaging
Your brand message is how you communicate who you are to your audience, and how you demonstrate you understand their needs. Like visuals, it is about cultivating a mood or a vibe.
Messaging does that with words instead of images. Part of defining your brand messaging is compiling the exact language you will repeatedly use to connect with your audience.
